Category Archives: Marketing & Sales

Best eBook On Technical Market Indicators – The E-Book of Technical Market Indicators

Table of Content Advance-DeclineIndicators Advance-Decline Line Advance-Decline Ratio Upside-Downside Volume Ratio Upside-Downside Volume Line Upside-Downside Volume Net Difference Advance-Decline Net Difference Global Futures Advance-Decline Index Global Futures Upside-Downside Volume Index Market Indicators High-Low Differential Index High-Low Ratio Global Futures High-Low … Continue reading

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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout … Continue reading

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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When … Continue reading

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Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Praise for Engage! “It’s no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps … Continue reading

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

The Definitive Guide to the New State-of-the-Art in Marketing Metrics Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to … Continue reading

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The Global Cybercrime Industry: Economic, Institutional and Strategic Perspectives

This book is about the global cybercrime industry, which according to some estimates, is a US$1 trillion industry and is growing rapidly. It examines economic and institutional processes in the cybercrime industry, provides insights into the entrepreneurial aspect of firms … Continue reading

Posted in Advertising, Communications, Computer Science, Culture, Digital Law, Entrepreneurship, Ethics, Format, General Accounting, Hacking, Information Systems, Law, Manager's Guides to Computing, Media & the Law, Nonfiction, pdf | Leave a comment

Dotcomology The Science of Making Money Online

The fact is there is a complete economy feeding off of the ignorance of other people who get online with hopes and dreams of making money on the Internet. Inside this eBook you’ll learn….. * How to make your website … Continue reading

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Creativity in Public Relations (PR in Practice)

Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips … Continue reading

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How To Turn An Hour Into $250 Over And Over! building simple websites for small business !

Introduction Making money is not as hard as you think. You must focus, of course, and make the decision that you are not going to sit on your couch, waiting for the money to start rolling magically into your bank … Continue reading

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Bayesian Item Response Modeling: Theory and Applications (Statistics for Social and Behavioral Sciences)

This book presents a thorough treatment and unified coverage of Bayesian item response modeling with applications in a variety of disciplines, including education, medicine, psychology, and sociology. Breakthroughs in computing technology have made the Bayesian approach particularly useful for many … Continue reading

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