Category Archives: Advertising

Best eBook On Technical Market Indicators – The E-Book of Technical Market Indicators

Table of Content Advance-DeclineIndicators Advance-Decline Line Advance-Decline Ratio Upside-Downside Volume Ratio Upside-Downside Volume Line Upside-Downside Volume Net Difference Advance-Decline Net Difference Global Futures Advance-Decline Index Global Futures Upside-Downside Volume Index Market Indicators High-Low Differential Index High-Low Ratio Global Futures High-Low … Continue reading

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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout … Continue reading

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The Global Cybercrime Industry: Economic, Institutional and Strategic Perspectives

This book is about the global cybercrime industry, which according to some estimates, is a US$1 trillion industry and is growing rapidly. It examines economic and institutional processes in the cybercrime industry, provides insights into the entrepreneurial aspect of firms … Continue reading

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Dotcomology The Science of Making Money Online

The fact is there is a complete economy feeding off of the ignorance of other people who get online with hopes and dreams of making money on the Internet. Inside this eBook you’ll learn….. * How to make your website … Continue reading

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How To Turn An Hour Into $250 Over And Over! building simple websites for small business !

Introduction Making money is not as hard as you think. You must focus, of course, and make the decision that you are not going to sit on your couch, waiting for the money to start rolling magically into your bank … Continue reading

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Advertising and Promotion: An Integrated Marketing Communications Approach

This bestselling text offers a new synthesis of literature, theory, practice, and research in advertising and promotion. It brings together the managerial focus of advertising and agency operations with a consumer cultural focus on the social and ethical role of … Continue reading

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Telecommunication Markets: Drivers and Impediments (Contributions to Economics)

Telecommunication markets are characterized by a dynamic development of technology and market structures. The specific features of network-based markets, convergence of previously separate spheres and the complex task of market regulation put traditional theoretical approaches as well as current regulatory … Continue reading

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Advertising and the Mind of the Consumer: What Works, What Doesn’t, and Why

Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of … Continue reading

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Brand Immortality: How Brands Can Live Long and Prosper

Properly managed, no brand need decay and die — immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators.Brand Immortality … Continue reading

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Ads to Icons: How Advertising Succeeds in a Multimedia Age

The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the … Continue reading

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