Category Archives: Consumer Behavior

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout … Continue reading

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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When … Continue reading

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Better Make It Real: Creating Authenticity in an Increasingly Fake World

Businesses everywhere are rebooting on the heels of the Great Recession. “Now is the time to get real,” says Jill Morin, CEO and author of Better Make it Real: Creating Authenticity in an Increasingly Fake World. For the first time … Continue reading

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Everyday Economics: Honest Answers to Tough Questions

From how the current crisis happened to the role of banks to how money works, this book addresses complex ideas in an easy to understand Q&A format with lively prose. Withexamples throughout from personal finance issues such as how to … Continue reading

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Consumer Behavior For Dummies

Get into the minds of consumers and increase your revenue! Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It … Continue reading

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Advertising and the Mind of the Consumer: What Works, What Doesn’t, and Why

Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of … Continue reading

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Comparison-Shopping Services and Agent Designs (Premier Reference Source)

Popular among online shoppers, comparison-shopping provides a new sales channel for small to medium enterprises to contend with brand name vendors. Comparison-Shopping Services and Agent Designs provides a collection of comprehensive research articles on the latest technologies involved with online … Continue reading

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Grown Up Digital: How the Net Generation is Changing Your World

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You’ve seen them doing … Continue reading

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Social Psychology of Consumer Behavior (Frontiers of Social Psychology)

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – … Continue reading

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Handbook of Consumer Psychology (Marketing and Consumer Psychology Series)

This Handbook contains a unique collection of chapters written by the world’s leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal … Continue reading

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