Category Archives: Direct

The Meltdown Years: The Unfolding of the Global Economic Crisis

The Meltdown Years offers the most lucid and useful explanation to date about why home values, life savings, job security, and investments around the world are in peril. Rather than focus on who is to blame, though, author Wolfgang Münchau … Continue reading

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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind … Continue reading

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Web Marketing For Dummies (For Dummies (Computer/Tech))

Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a … Continue reading

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Marketing Green Buildings: Guide for Engineering, Construction and Architecture

Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended … Continue reading

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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

Discover the secrets of written persuasion! “The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those … Continue reading

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Marketing Communication: New Approaches, Technologies, and Styles

Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad … Continue reading

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How to Write Blockbuster Sales Letters

Beb Hart’s letters have generated more than $500 million during the last 20 years. “Amazing returns on my mailings” “Ben Hart has given me the secret to getting into the mind of my customer and generating amazing returns on my … Continue reading

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New Product Forecasting: An Applied Approach

Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part … Continue reading

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Ambient Findability: What We Find Changes Who We Become

How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically … Continue reading

Posted in Advertising, Design & Architecture, Direct, Format, General Accounting, Home Computing, Marketing & Sales, Website Architecture & Usability, chm | Leave a comment

Full Frontal PR: Building Buzz About Your Business, Your Product, or You

Become the word on the street. On TLC’s new TV series Taking Care of Business, Richard Laermer shows small businesses how to build buzz and get media coverage. Here he shares the secrets from his highly-successful public relations firm on … Continue reading

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