Category Archives: Multilevel

International Marketing Management: Text and Cases

Posted on February 26, 2008 by singleton

This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, … Continue reading →

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Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Posted on February 25, 2008 by singleton

The corporate world is typically structured in silos. Managers urgently need to overcome this “silo” effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and … Continue reading →

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Managing Global Customers: An Integrated Approach

Posted on February 25, 2007 by singleton

Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20 major U.S. … Continue reading →

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How to Make Real Money in Second Life: Boost Your Business, Market Your Services, and Sell Your Products in the World’s Hottest Virtual Community (How to Make . . .)

Posted on February 25, 2007 by singleton

SIGN ON. SAY HELLO. START MAKING MONEY. With a population in the millions and a monthly growth rate of 20 percent, Second Life® is a virtual 3-D world bursting with opportunities in areas like real estate, legal practice, and marketing, … Continue reading →

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The 7-Step System to Building a $1,000,000 Network Marketing Dynasty: How to Achieve Financial Independence through Network Marketing

Posted on February 26, 2005 by singleton

Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system—from an author who built his own … Continue reading →

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Effective Media Relations: How to Get Results (PR in Practice)

Posted on February 26, 2005 by singleton

The power of the media is unquestionable. It can have dramatic effectson public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media … Continue reading →

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Leveraging Web Services: Planning, Building, and Integration for Maximum Impact

Posted on February 26, 2004 by singleton

Web services are a group of closely related, emerging technologies based on an open, Internet-centric infrastructure. They are the driving force that makes corporate portals work, and the best, most economic way of making content and services available to everyone … Continue reading →

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Total E-Mail Marketing

Posted on February 26, 2003 by singleton

Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with … Continue reading →

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Electronic Commerce (Networking Series)

Posted on February 25, 2003 by singleton

The fourth edition of this best-selling title gives a complete overview of the electronic commerce environment. It has been revised and completely updated to reflect the most recent trends in e-commerce, including new material on security technologies, server options, enterprise … Continue reading →

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Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns

Posted on February 25, 2002 by singleton

E-mail is today’s most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures — explaining exactly why each soared or … Continue reading →

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