Category Archives: Product Management

Innovation Management for Technical Products: Systematic and Integrated Product Development and Production Planning (RWTHedition)

Posted on February 25, 2008 by singleton

New ideas for new products are not enough for creating successful markets: Product Innovation means to manage the whole chain from invention to new and best selling products in market. This innovation roadmap has to be carefully and systematically planned … Continue reading →

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Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns

Posted on February 25, 2008 by singleton

This book is a practical, pragmatic “how to” book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications … Continue reading →

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Commercializing Successful Biomedical Technologies: Basic Principles for the Development of Drugs, Diagnostics and Devices

Posted on February 25, 2008 by singleton

Successful product design and development requires the ability to take a concept and translate the technology into useful, patentable, commercial products. This book guides the reader through the practical aspects of the commercialization process of drug, diagnostic and device biomedical … Continue reading →

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Structural Complexity Management: An Approach for the Field of Product Design

Posted on February 25, 2008 by singleton

Product design is characterized by a steady increase in complexity. The main focus of this book is a structural approach on complexity management. This means, system structures are considered in order to address the challenge of complexity in all aspects … Continue reading →

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Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing

Posted on February 26, 2007 by singleton

This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give their products the best possible chance for success. Learn four of the most critical elements in ensuring product success, and … Continue reading →

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Effective Transition from Design to Production (Resource Management)

Posted on February 26, 2007 by singleton

Taking a new product from the design stage to large-scale production in a profitable, efficient manner can challenge the processes of even the most advanced companies. Lapses in these processes drive up the cost of new products, and hinder their … Continue reading →

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Project Management in New Product Development

Posted on February 25, 2007 by singleton

Project Management in New Product Development shows how to translate innovative ideas into new products and services-and get them to market cheaper, faster, and better-using project management tools and techniques.

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Commercializing Micro-Nanotechnology Products

Posted on February 25, 2007 by singleton

Micro-nanotechnologies (MNT) are already making a profound impact on our daily lives. New applications are well underway in the US, Asia, and Europe. However, their potentially disruptive nature, along with the public’s concerns, has produced a number of challenges. Commercializing … Continue reading →

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Marketing Management (12th Edition)

Posted on February 25, 2006 by singleton

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and … Continue reading →

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From Brand Vision to Brand Evaluation, Second Edition: The strategic process of growing and strengthening brands

Posted on February 25, 2006 by singleton

The second edition of From Brand Vision to Brand Evaluation presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in Creating Powerful Brands, a hugely successful text co-written by the author. The first … Continue reading →

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