Category Archives: Public Relations

Creativity in Public Relations (PR in Practice)

Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips … Continue reading

Posted in Entrepreneurship, Format, Health, Mind & Body, Psychology, Public Relations, pdf | Leave a comment

101 Ways to Build a Successful Network Marketing Business (101 Ways series)

The concept of network marketing is sound: build relationships with like-minded people and sell quality products and services within this network. Some people make amazingly high incomes from their network marketing businesses, while others unexpectedly fall by the wayside. Why … Continue reading

Posted in Format, Public Relations, pdf | Leave a comment

Perfect Phrases for Writing Company Announcements: Hundreds of Ready-to-Use Phrases for Powerful Internal and External Communications (Perfect Phrases Series)

The Right Phrase for Every Situation . . . Every Time! Clearly crafted company announcements—both internal and external—are critically important for your company’s day-to-day operations. Perfect Phrases for Writing Company Announcements has hundreds of ready-to-use phrases suitable for any announcement, … Continue reading

Posted in Business Writing, Communications, Format, Human Resources & Personnel Management, Public Relations, Reference, pdf | Leave a comment

Global Public Relations: Spanning Borders, Spanning Cultures

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural … Continue reading

Posted in Format, Public Relations, pdf | Leave a comment

AIDS and Business (Routledge Advances in Management and Business Studies)

The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take.Complete with an impressive collection ofcomplex … Continue reading

Posted in Format, Health Care Delivery, Public Relations, pdf | Leave a comment

It’s Not Who You Know — It’s Who Knows You!: The Small Business Guide to Raising Your Profits by Raising Your Profile

Raise your profile and get the attention you deserve — or your business, your brand, or yourself! Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost … Continue reading

Posted in Format, Marketing, Public Relations, Raising Capital, pdf | Leave a comment

Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World (Premier Reference Source)

Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies – in … Continue reading

Posted in Format, Manager's Guides to Computing, Public Relations, pdf | Leave a comment

The Public Relations Handbook (Media Practice)

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with … Continue reading

Posted in Entrepreneurship, Format, Marketing, Media Studies, Nonfiction, Public Relations, Social Sciences, pdf | Leave a comment

Facets of Corporate Identity, Communication and Reputation

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how … Continue reading

Posted in Biography & History & Company Profiles, Format, Management, Management Science, Marketing, Marketing & Sales, Public Relations, pdf | Leave a comment

Effective Writing Skills for Public Relations (PR in Practice)

Effective Writing Skills for Public Relations is a reference source on style and presentation with tips on making the best use of written communication. It gives advice on how to write concisely using jargon-free language while avoiding overused words and … Continue reading

Posted in Format, Public Relations, Reference, pdf | Leave a comment