Category Archives: Retailing

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout … Continue reading

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Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand … Continue reading

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Mobilized Marketing and the Consumer: Technological Developments and Challenges (Premier Reference Source)

Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative … Continue reading

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eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of … Continue reading

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Marketing to the Social Web: How Digital Customer Communities Build Your Business

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and … Continue reading

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Information Communication Technology Standardization for E-business Sectors: Integrating Supply and Demand Factors (Advances in It Standards and Standardization … and Standardization Research (Aissr))

E-business standards can better adapt to the changing needs of tomorrow’s networked organizations by applying information communication technologies today. Information Communication Technology Standardization for E-Business Sectors: Integrating Supply and Demand Factors studies the nature, relevance, and quality of standards involved … Continue reading

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The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs

All in one Resource for Internet marketers: This is the only book where internet marketers in myriad fields and industries can acquire access to an itemized and categorized listing of tools to fuel online business. The Little Black Book of … Continue reading

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The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real … Continue reading

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Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team … Continue reading

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Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools

Mastering Web 2.0 helps make sense of the confusing array of marketing options the internet offers. Susan Rice Lincoln, an online branding and communications expert, gives a complete and realistic picture of Web 2.0 without being overly technical. Speaking to … Continue reading

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