Category Archives: Marketing

Best eBook On Technical Market Indicators – The E-Book of Technical Market Indicators

Table of Content Advance-DeclineIndicators Advance-Decline Line Advance-Decline Ratio Upside-Downside Volume Ratio Upside-Downside Volume Line Upside-Downside Volume Net Difference Advance-Decline Net Difference Global Futures Advance-Decline Index Global Futures Upside-Downside Volume Index Market Indicators High-Low Differential Index High-Low Ratio Global Futures High-Low … Continue reading

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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout … Continue reading

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Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Praise for Engage! “It’s no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps … Continue reading

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Mobile Marketing: Finding Your Customers No Matter Where They Are

Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and Profits! Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of … Continue reading

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Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers

Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump … Continue reading

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Bayesian Item Response Modeling: Theory and Applications (Statistics for Social and Behavioral Sciences)

This book presents a thorough treatment and unified coverage of Bayesian item response modeling with applications in a variety of disciplines, including education, medicine, psychology, and sociology. Breakthroughs in computing technology have made the Bayesian approach particularly useful for many … Continue reading

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Advertising and Promotion: An Integrated Marketing Communications Approach

This bestselling text offers a new synthesis of literature, theory, practice, and research in advertising and promotion. It brings together the managerial focus of advertising and agency operations with a consumer cultural focus on the social and ethical role of … Continue reading

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Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs

The First Best-Practice Guide to Executing Any Type of Social Computing Project Organizations today aren’t just participating in social networking, collaborative computing, and online communities–they are depending on those communities to play crucially important roles in their business. But these … Continue reading

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Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand … Continue reading

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Praise for Data-Driven Marketing “To paraphrase the old adage: ‘Half of marketing dollars are effective, we just don’t know which half!’ This book changes the marketing game so you’ll really know what’s working and what’s not. The 15 metrics, along … Continue reading

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